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The Bubbly Truth: What Is a Seltzer and Why It’s Taking Over

The first sip of seltzer reveals a paradox: it’s both ancient and cutting-edge, simple yet endlessly customizable. What is a seltzer? At its core, it’s water infused with carbon dioxide, creating that signature effervescence that dances on the palate. But the modern iteration—flavored, zero-calorie, and marketed as a lifestyle choice—is a far cry from the […]

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